Stuf has 3,500 square feet at the property, which was previously used as overflow building storage by the property manager. The Wilshire Boulevard location is in a building owned by Swig Co. Lau said landlords like partnering with Stuf because the company is able to “monetize their underutilized real estate.” The company does not sign traditional leases for its spaces but instead enters into revenue-sharing agreements with landlords while it manages the storage site. “We take a really different approach in that we offer clean, safe storage in a convenient space.” We noticed a lot of the traditional operators weren’t designing their approach toward that demographic,” Lau said. We recognize that about 45% of self-storage consumers are millennials. She said what sets the company apart from other self-storage operators is that Stuf locations are inside of commercial properties in well-trafficked areas, not out-of-the-way massive facilities.
“We are reimagining the self-storage experience for consumers around the country.” “Stuf is a next-generation self-storage startup,” said Katharine Lau, Stuf’s founder and chief executive. The company partners with commercial real estate owners, turning vacant spaces on their properties into storage units. debut with plans to expand in the region. New York-based self-storage company Stuuf Inc., better known as Stuf, has made its L.A.
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